Lip-bun hiaN kong hit pun chheh chin u ke-tat khoaN. Ki-tha koan-he sia-hoe heng-siau (social marketing) e koan-liam tui chhui-tian bo-gi ma u pang-chan. Tai-oan chit-ma chin tiong-si heng-siau, heng-siau e chheh eng-kai u pah goa pun. Goa bat cho chit e gi-gian heng-siau e ke-ek, tiah-iau khng ti au-piah hou tak-ke chham-kho.

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Abstract
Promoting Mother Tongue use in School, Family and Community:
An Application of the Language Marketing Model
This project applies the language marketing model to revitalize
Taiwanese languages.  Previous efforts to revitalize Taiwanese languages
have been foused on mother tongue education in school.  However, without
the support of family and community intergenerational transmission, this
is unlikely to be achieved.  Thus, this project attempts to promote
mother tongue use in school, family and community using language
marketing model.  The language marketing model provides various
strategies to promote the use of a language in certain sectors of
society.  This model will be adopted in promoting mother tongue use in
school, family and community.  Various marketing strategies will be used
to raise language awareness and provide ways of constructing a mother
tongue-friendly environment in school, family and community.  It is
hoped that this practice-oriented project can contribute to the
maintenance of Taiwanese languages and the development of language
planning theory.  

Keywords: language marketing, mother tongue education, reversing
language shift


-----Original Message-----
From:  [[mailto:owner-taigu@](<https://web.archive.org/web/20051028001932/mailto:owner-taigu@>)...] On Behalf
Of levin
Sent: Thursday, April 07, 2005 10:33 PM
To: 'Kiatgak Lau'; 'H. Tan-Tenn'
Cc: 
Subject: RE: [TGB] BONGPO si kongkiong chaisan, BONGPO chetou e bunte si
kongkiong gite

NGO e keng-eng khak-sit tat leh lan liau-kai.
Peter Drucker u chit-pun chheh tam5 NGO e keng-eng, Oan2-liu5 (é æµ) u
chhut Tiong-bun-pan, bo-tiaN tat leh chham-kho.
(Goa tui NGO bo liau-kai, Drucker e chheh goa ma bo thak. PhaiN-se.)

Lip-bun

-----Original Message-----
From:  [[mailto:owner-taigu@](<https://web.archive.org/web/20051028001932/mailto:owner-taigu@>)...] On Behalf
Of Kiatgak Lau
Sent: Thursday, April 07, 2005 6:15 PM
To: H. Tan-Tenn
Cc: 
Subject: [TGB] BONGPO si kongkiong chaisan, BONGPO chetou e bunte si
kongkiong gite


Henry kong--e chia--e long bo m tioh.

Chiu BONGPO chiapsiu tak'e e chanchou (kiahu, cho gikang, ....) lai
kong, BONGPO si kongkiong chaisan. (kong BONGPO si "in e" hiah'e lang
khoann--khilai bo tong'i)

Punchiann ai u lang (iahsi "~hoe") chhuli BONGPO e unchok, tui siongkoan
e lang (kiahu--e, gikang, chokchia, thokchia, ....) huchek. Chitma e
bunte to si bo kianlip chetou. "BONGPO si kongkiong chaisan" na senglip,
BONGPO chetou e bunte to si kongkiong gite.

BONGPO e bunte m si tansun jinsu e bunte nia, BONGPO e bunte si beh
anchoann ka che che e chichhichia kautai.

BONGPO chit pai chhut taichi, chiann che pengiu sim long leng--a, u lang
kong "Pang hou i khi." u lang kong "Taibun khanbut beh 10 tang--a, ma
chhaputto--a, esai--a." (BONGPO kau chin si 8 tang poann) Goa kantann
hibang chiapchhiu e lang e iongsim hoho'a cho, kheng tui chichhichia
huchek.

> "Sia-bu ui-oan-hoe" thiaN--khi-lai kai-seng si 1-e koa-mia e tan-ui.

BONGPO chetou bo kianlip, khui koe 1 pai hoe e "Siabu uioanhoe" kinpun
lian 1 e tanui to m si, kohkhah bian kong si m si "koamia".

> ....  Chi-iau
> chap-chi-sia kap chan-chou jin-su tui che u liau-kai, u 1-e kiong-sek,

> an-ne eng-kai m-si bun-te.

Punchiann hoanse bo bunte, mkoh chitma bo chetou, bo lang taipiau
"chap-chi-sia" lai huchek.

> Tong-jian, na-chun "pian-bu-pou" jin-ui Sia-bu-ui-oan ti-liau kia-hu 
> i-goa, oan-na leng-goa u chek-jim, che to koh leng-goa 1 hoe-su.

Pianbu hoan pianbu, BONGPO chengko chetou si lenggoa chanchhu e bunte, m
si "pianbupou jinui anchoann" e bunte.

> TGB e chou-chit siang toa--e ma iau chin se, sou-i siuN-koe-thau kiaN5

> heng-sek-chu-gi ("ui-tioh khui-hoe lai khui-hoe") ma m-si pan-hoat.

Chit tiam khaksit ma si Taibunkai chiann toa e bunte. Kap BONGPO e bunte
(bo kianlip chetou) tiantothau, toapouhun e Taigibun chouchit long u
chit e bunte, "tangsuhoe" ia ho, "lisuhoe" ia ho, chit tui (lak koan e)
lang khuihoe khui kah chiann hoannhi, chinchiann cho taichi e lang chiah
2~3 chiah niau'a. Kantan kong, toapouhun e chouchit khoann--khilai long
chhinchhiunn "khangkhak", bo chinchiann hoathui "1 e thoanthe" e
kongleng.

> .... Goa siong-sin lan bang u 1-koa-a
> chian-poe tui NGO, kong-si e un-chok pi goa khah liau-kai.

Taigibun untong suiau u lenglek e lang chhutlai chhoathau (keng'eng
Taigibun chouchit kap untong). Taigibun untong betang hou chitkoa
"thuntah lang koh kong ui lang ho" e lang lai chuto.

Kisit, BONGPO m si bo chetou. Ajin cho chongpian e si, Ajin siong toa;
Ahui cho chongpian e si, Ahui siong toa; goa chiap chongpian e si, siunn
beh liaukai BONGPO e chaibu kap hoatheng e chengheng, to u lang kio goa
mai chhap (chhuli pianbu to ho); goa iaukiu kianlip BONGPO e chetou
(kesiok tiaukhui "siabu hoegi" kap "siabu uioan hoegi"), ai huchek e
lang kinpun to bo beh chhap; kau Tekhoa chiap chongpian, to u lang lian
pianbu ma beh kansiap, kansiap (pianbu chu-chu-koan) sitpai, to bo
chunchiau chongpian 1 jim chicho cho 2 tang e ioksok (goa kauchiap hou
Tekhoa chincheng e hoegi e koatteng), nge ka Tekhoa ban tiau.

BONGPO e chetou si piauchun e "Chiunn Kengkok chetou". Lan siong bo ai e
1 chiong Tiongkok bunhoa. Ngbang i'au pat e Taigibun thoanthe mai koh
eng chit chiong "chetou".

Isiong, hou koansim Taigibun untong e lang cho chhamkho.

Kiatgak
2005/4/7

On Apr 6, 2005 11:43 PM, H. Tan-Tenn  wrote:
> "Sia-bu ui-oan-hoe" thiaN--khi-lai kai-seng si 1-e koa-mia e tan-ui. 
> Hoan-se liat8-mia5 e lang chu-iau tan-sun beh chan-chou BONGPO, tui 
> 1-koa-a su-bu bi-pit u si-kan, u chhu-bi chhap 1 kha.  Chi-iau 
> chap-chi-sia kap chan-chou jin-su tui che u liau-kai, u 1-e kiong-sek,

> an-ne eng-kai m-si bun-te.
> 
> Tong-jian, na-chun "pian-bu-pou" jin-ui Sia-bu-ui-oan ti-liau kia-hu 
> i-goa, oan-na leng-goa u chek-jim, che to koh leng-goa 1 hoe-su. 
> Che-tou-siong lin eng-kai chhiau5 chhut 1-e it-ti e khoaN-hoat.
> 
> TGB e chou-chit siang toa--e ma iau chin se, sou-i siuN-koe-thau kiaN5

> heng-sek-chu-gi ("ui-tioh khui-hoe lai khui-hoe") ma m-si pan-hoat. 
> Chong--si, na-chun hian-sit ham "kui-teng" (hian-chong, hoat-lut, tt) 
> chha thai che, hiah-e kui-teng kiam-chhai eng-kai tiau-cheng.
> 
> I-siong si 1-e "goa-lang" bong oe.  Goa siong-sin lan bang u 1-koa-a 
> chian-poe tui NGO, kong-si e un-chok pi goa khah liau-kai.
> 
> Kiatgak Lau ti 2005/4/3 ChS 12:05 sia-kong:
> >>Chong--si, 1-e chou-chit (pau-koah kok-ka) na beh iong-kiaN, che-tou

> >>ia-si pi lang khah iau-kin.
> >
> >
> > Chiann kipun e toli, mkoh khaksit chin tiongiau.
> >
> > BONGPO chitma e chhut taichi, ma si bo chetou lai khiti.
> >
> > BONGPO kantann pianbu u chiau khikang leh phang, chhun--e to si 2003

> > ni khui koe (a) 1 pai "sia-tiunn" tiaukhui e "sia7-bu7 hoegi", (b) 1

> > pai iauchhiann "siabu uioan" (1 ko goeh kouteng chanchou NT$1000 e
> > lang) lai khui e "siabu uioan hoegi". Kau 2004 to long koh bo 
> > khi--a.
> >
> > BONGPO chitma u taichi, to bo chetou lai chhuli, ma bo chetou lai 
> > koatteng BONGPO bilai e honghiong.
> >
> > Bong chhamkho.
> >
> > Kiatgak
> > 2005/4/3
> 
> * * * * * * * * * * * * * * * * *
> * Li chu-chheh e e-mail khau-cho si:  "H. Tan-Tenn" 
> .
> * Beh kia phoe ho' tak-ke tioh iong chit-e khau-cho chiah kia-e-kau.
> * * * * * * * * * * * * * * * * *
>
* * * * * * * * * * * * * * * * *
* Li chu-chheh e e-mail khau-cho si:  Kiatgak Lau .
* Beh kia phoe ho' tak-ke tioh iong chit-e khau-cho chiah kia-e-kau.
* * * * * * * * * * * * * * * * *


* * * * * * * * * * * * * * * * *
* Li chu-chheh e e-mail khau-cho si:  "levin"
.
* Beh kia phoe ho' tak-ke tioh iong chit-e khau-cho chiah kia-e-kau.
* * * * * * * * * * * * * * * * *


* * * * * * * * * * * * * * * * *
* Li chu-chheh e e-mail khau-cho si:  "Hak-khiam" .
* Beh kia phoe ho' tak-ke tioh iong chit-e khau-cho chiah kia-e-kau.
* * * * * * * * * * * * * * * * *